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A good way to brainstorm is by asking, "what if?"
Let's say you want to write about a mother and her teenage daughter who are constantly fighting but you're having a hard time coming up with a unique twist to this universal theme. What if their constant bickering spurred someone to cast a spell on them? What if they magically switched bodies? What if the only way to switch back was to learn to understand and accept each other? This is Freaky Friday (the 2003 remake).
At the heart of every good story lies a "what if?" question. And inside every good writer is a curious child who just won't quit asking, "what if?"